Twitter is an online social networking that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets but those who are unregistered can only read them.
Users can access twitter through the website interface, SMS or mobile device app. Twitter Inc. is based in San Francisco and has more than 25 offices around the world.
BACKGROUND OF TWITTER
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Noah Glass and Biz Stone and launched in July 2006. Jack Dorsey, the an undergraduate student of New York University, introduced the idea of an individual using an SMS service to communicate with a small group.
The original project code name for the service twttr. It was inspired by Flickr and the five character length of American SMS short codes. Six months after launch of twttr, the crew purchased the domain and changed the name of the service to Twitter.
The service rapidly gained worldwide popularity with more than 100 million users. In 2013, twitter was one of the ten most visited websites. In January 2016, twitter also have 332 millions active users.
FUNCTION OF TWITTER
- NETWORKING
- NEWS
- INFORMATION
- JOB SEARCH
- ENTERTAINMENT
- FRIENDSHIPS
HOW TO CHANGE PROFILE PICTURE IN TWITTER???
- Firstly, you can open your own twitter profile and the image like on the top will appear.
- Then you can click at "edit profile"
- After that, you can click at your profile picture to upload new image
- After you make a choice, you can save the image
STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS
STRENGTHS
- Monitor campaigns with Hashtag
- Reaching local/global audience
WEAKNESS
- Limited to 140 characters
- Potential overload
OPPORTUNITIES
Lack of database that would allow for targeted marketing and sales effort.
THREATS
Small brands that operate digitally and are better adapted on online relationship building and marketing.
BENEFIT
- Can communicate with family, friends in others countries
- Can find job
- Can know anything that happens around the world
JACK DORSEY
- A verified twitter account formally validates the identity of the person or company that owns the account.
- The aim of the "verified" status is to prove to the real world, that the person or company is not being impersonated, through the placement of a small blue checkmark by the top-right corner of a user's page or next to the username in the platform's Search function.
- Twitter is responsible for assigning the blue checkmark an it is frequently applied to the accounts of notable people in politics, music, movies, business, fashion, sports, media and journalism.
Twitter can be immensely powerful tool for organizations that want to make a difference in the world.
Twitter works because it is simple and easy to use. The barrier the entry is low, and the potential for impact is high.
